From The Founder, John Van Amam - The Third Talk

Coach John
The Third Talk™ Founder, SME

“Allowing children unfettered access to pornographic material is just so clearly wrong, and leads to so many negative consequences, that I am doing whatever I can to put a stop to it.” John Van Arnam

Over the past twenty-six years, John has been acutely aware of the all but invisible health challenge to young people occurring in our society, that has now manifested into the inescapable alteration of our young people's personalities through their early and continual exposure to online pornography and the clear connection between this early exposure with sexting, grooming and human trafficking.

John's unrelenting passion to end the toxic exposure of online pornography to children was born from his unexpected and detailed observation of an industry in rapid growth.

In 1993, as a graduate from Syracuse University with a degree in psychology, John headed to the West Coast and took a job as a salesperson processing online credit cards. It was there he first observed the porn industry utilizing online credit cards to increase product sales while maintaining their clientele’s anonymity. Collaboration with Yahoo!, Google and MSFT through 2010, furthered John’s knowledge of the ongoing challenge to control inappropriate and undesirable content from an underage user’s computer.

John witnessed first-hand the explosion of pornographic material through the birth and expansion of the internet. The adult entertainment industry that went from the classic Playboy Magazine and exotic underground material to next level content that became available to not only adults, but to anyone regardless of age.

John recognized the slow growing infiltration of online pornography into the culture of our youth as nothing short of the hijacking of our young people’s innocence, future relationships, self-esteem, overall well-being and personal safety.

It is from this knowledge and experience that in 2017, John created The Third Talk™, a fact based, statistically accurate, and easily absorbable strategy to initiate pornography-prevention conversations with your young people. A powerful advocate for healthy children with an unapologetic delivery, John provides straight forward phrases to start a lasting discussion within your family about avoiding youth exposure to online pornography.

The Parent's Guide